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 First of all, you have to start with a good photograph. You can’t make a silk purse out of a sow’s ear as the saying goes. Having a good photograph there are programs that let you adjust things like lighting, enhance the face, etc. You should get a working knowledge of Photoshop®, especially the unsharp mask in sharpen. 

Light is always going to be key. The lower the aperture and ISO, with a high shitter speed are the general rule. Remember the rule of thirds and always set goals for yourself. Practice makes perfect and getting your picture as near perfect IN CAMERA is way better than post editing miracles.

It’s easy to get too clinical with photo editing, such as neutralising every colour cast using the white balance controls. But some photos benefit from looking warm or cold compared to the ‘perfect’ white balance. Work to your own recipe rather than following textbook instructions.